Hauser, who plays rough and tough cowboy Rip Wheeler, is heading to Fort Worth in May to film a commercial campaign during the Professional Bull Riding World Finals. Dickies Arena is hosting the World Finals from May 12 to 21.
As the new brand ambassador and creative partner of PBR, Hauser’s commercial campaign will, “Spread a message honoring America, those who sacrifice for our freedom, cowboys and will celebrate core values that lift up America”.
“I’m excited to work with PBR to tell stories revealing the humanity of a group of extraordinary bull riding cowboys that pulls back the curtain in an uplifting way that celebrates family, loyalty, love, honor, determination, and friendship representing the best of Americana,” Hauser said in a press release.
Fans in attendance for the “PBR World Finals: Unleash the Beast” event on May 12 and 13, will witness and be a part of elements of Hauser’s commercial shoot. The commercials will eventually find their way to PBR programming, air on CBS’ television and sports networks, along with being used on social media.
Tickets are on sale now for the PBR World Finals and start around $43 a piece. Purchase tickets here
The Hauser and PBR partnership combines one of the biggest Western actors working today with the world’s premier bull riding organization.
“The creative to be shot at Dickies Arena as the result of our unique partnership with Cole will showcase what it means to truly love America and live the cowboy way,” said PBR CEO Sean Gleason.
Hauser has appeared on “Yellowstone” since it debuted on the Paramount Network in 2018. Over his five seasons on the show, Hauser’s Rip Wheeler has done about everything he can to keep the titular Montana ranch together.
The actor is not a stranger to Cowtown, having stopped by the Fort Worth Stock Show and Rodeo over the last few years to sign autographs with “Yellowstone” creator, Taylor Sheridan. The dynamic duo drew hundreds of people to the event just over two months ago.
“Yellowstone” season 5 premiered in November and is currently on a mid-season break until sometime this summer. The season 5 premiere was held in Fort Worth, with Sheridan and several cast members in tow.